Super drink in beverage industry: Kombucha | RationalStat
super drink in the beverage industry Kombucha | RationalStat

Image Source:

Kombucha is a fermented tea drink that has become increasingly popular in the beverage industry. This fizzy and refreshing drink has been around for centuries, but it is only in recent years that it has gained mainstream popularity. Kombucha is known for its many health benefits and is often touted as a super drink in the beverage industry.

Know more about Kombucha

Kombucha is a fermented tea drink made from tea, sugar, and a symbiotic culture of bacteria and yeast (SCOBY). The SCOBY ferments the tea and sugar over a period of several days or weeks, producing a slightly sour, fizzy drink. Kombucha can be brewed with various types of tea, including black, green, and oolong, and can be flavored with fruits, herbs, and spices.

Health Benefits of Kombucha

Kombucha is often considered a super drink due to its many health benefits:

  • It is a rich source of probiotics, which are beneficial bacteria that support digestive health and immune function.
  • It is also containing antioxidants, which help to protect cells from damage caused by free radicals.
  • In addition, kombucha has been shown to have anti-inflammatory properties, which may help to reduce the risk of chronic diseases such as heart disease and cancer.
  • It is also believed to support liver health and improve mental clarity and mood. Some studies suggest that it may even help to regulate blood sugar levels and reduce the risk of diabetes.

Is Kombucha Safe?

Kombucha is generally considered safe for most people to drink, but there are some precautions to keep in mind:

  • Kombucha is a fermented drink, it contains trace amounts of alcohol, typically less than 0.5%. However, some people may be sensitive to alcohol or may need to avoid it for health or religious reasons.
  • In addition, kombucha can be high in sugar, depending on how it is brewed and flavored.
  • It is important to check the nutrition label and ingredient list to ensure that you are consuming a healthy amount of sugar.
  • It is important to ensure that the kombucha you are drinking is made with clean, safe ingredients and brewed in a sanitary environment.
  • Home-brewed kombucha can be risky if proper precautions are not taken, so it is generally best to purchase kombucha from a reputable manufacturer.

Kombucha Market Size

As per RationalStat market research, the global kombucha market is estimated at around US$ 2.6 billion in 2022 and is expected to grow at a strong CAGR of 15.5% during 2022-2028. According to the World Health Organization (WHO), harmful consumption of alcohol kills approximately 3 million people annually, accounting for 5.3% of deaths.

Consumers have significantly shifted toward proactively tackling their health & well-being, and have dedicated themselves to improving their overall longevity, which has led to higher product acceptance. Kombucha is marketed as a product that eliminates toxins, boosts energy & immune system, and helps lose weight, which is driving the frequency of its consumption among consumers globally.

Future Perspective: Kombucha Market

The health-promoting properties of sweet-sour, sparkling Kombucha tea have been recognized for more than 2000 years. As in the past, sugar, tea leaves, and the SCOBY consortium have been utilized to ferment tea infusions. Due to the growing popularity of this beverage, the production methods and recipes are continually altered. It is due to the trend towards healthier food and consumer demands for products that offer greater sensory qualities and positively affect the human body's health.

Conclusion: Kombucha Market

Kombucha is a super drink (fermented tea) in the beverage industry due to its many health benefits and refreshing taste. It is a great alternative to sugary sodas and other drinks that may be harmful to your health. However, it is important to drink kombucha in moderation and to choose a reputable brand to ensure that you are consuming a safe and healthy product. With its many health benefits and delicious taste, kombucha is sure to remain a popular drink in the beverage industry for years to come.

To know more about the current market scenario for kombucha market, request a sample.

Ujjwal Parwal | RationalStat Director and co-founder

Ujjwal Parwal

Co-founder and Director at RationalStat

Ujjwal is a thought leader and recognized expert in the market research and consulting field. He is the co-founder at RationalStat, a leading global market research & procurement intelligence firm with 10+ years of industry expertise.

You must be logged in to post a comment.