The Nigeria e-commerce market is expected to reach US$ 16 billion by 2028 and is expected to grow at a significant CAGR of over 25% over the forecast period of 2019-2028.
Market Scope and Report Overview
According to a deep-dive market assessment by RationalStat, the Nigeria e-commerce market has been analyzed based on market segments, including types of goods and services, payment mode, target audience, and geography/regions (incl. Northern Nigeria, Western Nigeria, and Eastern Nigeria). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2019-2028.
Market intelligence for the Nigeria e-commerce market covers market sizes on the basis of market value (US$/EUR Million) and volume (‘000 units/tons/liters) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.
In addition, the long-term sector and products/services 10-year outlook and its implications on the sector. It also includes the industry's current state – Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, and insights, etc.
Period Covered include data for 2019-2028 along with year-wise demand estimations
The Nigeria e-commerce market report analyzes the market on the basis of economic situations, regional geopolitics, import-export scenarios, trade duties, market developments, organic and inorganic strategies, mergers and acquisitions, product launches, government policies, new capacity addition, technological advancements, R&D investments, and new market entry, replacement rates, penetration rates, installed base/fleet size, and regional production capacity, among others.
RationalStat offers market analysis and consulting studies on the basis of dedicated and robust desk/secondary research supported by a strong in-house data repository. In addition, the research leverages data based on the real-time insights gathered from primary interviews. Market estimations and insights are based on primary research (covering more than 240 entities) and secondary research by leveraging international benchmarking.
The Nigeria e-commerce market report also covers value chain and supply chain analysis that provides in-depth information about the value chain margins and the role of various stakeholders across the value chain. Market dynamics provided in the market study include market drivers, restraints/challenges, trends, and their impact on the market throughout the analysis period.
In the competition analysis section, the Nigeria e-commerce market provides a detailed competition benchmarking analysis based on the market share of the leading companies/brands/ producers/suppliers, a market structure overview with detailed company profiles of more than 25 players with their financials, product/service offerings, major developments, business models, etc. This enables, clients and report buyers to make strong, precise, and timely decisions.
Explore more about this report - Request for Sample and Scope of the Study
Macroeconomic Scenario and the Impact of COVID-19 on Regional Economic Sentiment
In the latest RationalStat analysis, geopolitical conflicts and inflation are the cited economic risks, while concerns about the volatility across energy sectors prevail in Europe and other parts of the world. Some of the potential risks to the economic growth in the leading regions, including Asia Pacific, Europe, North America, the Middle East & Africa, and other developing regions, are inflation, volatile energy prices, supply chain disruptions, geopolitical instability, labor shortages, rising interest rates, and COVID-19 pandemic.
The economy experienced heavy headwinds, throughout 2019-2021, as some countries witnessed subdued growth, while other countries continued to grapple with economic slowdowns. The COVID-19 pandemic has levied undue pressure across the majority of industries globally and has caused a major economic crisis in the US, India, Italy, the UK, Germany, India, Japan, South Korea, the UK, and many others. Besides, the exit of the UK from the European Union earlier in 2020 and the Russo-Ukraine war in 2022 exacerbated the ever-heightened global uncertainty.
In addition to this, the economic growth slowed in 2022 to 3.3%, weaker than expected at the end of 2021, mainly weighed down by Russia’s war in Ukraine and the associated cost-of-living crisis in many countries. However, improvement in economic activities during the forecast period is expected. Growth is projected to remain at lower rates in 2023 and 2024, at 2.6% and 2.9% respectively.
Some of the prominent players that contribute significantly to the Nigeria e-commerce market growth include Jumia, Konga, Payporte, Slot, Kara, and Jiji, among others.
RationalStat has segmented the Nigeria e-commerce market based on types of goods and services, payment mode, target audience, and region
- Nigeria E-commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Types of Goods and Serices
- Fashion & Clothing
- Electronics
- Home & Garden
- Nigeria E-commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Payment Mode
- Online
- Cash on Delivery
- Mobile Payment
- Nigeria E-commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Target Audience
- Consumer
- Businesses
- Nigeria E-commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Region
- Northern Nigeria
- Western Nigeria
- Eastern Nigeria
- Leading Companies and Market Players
- Jumia
- Konga
For more information about this report https://store.rationalstat.com/store/nigeria-e-commerce-market/
Key Questions Answered in the Nigeria E-commerce Report
- What will be the market value of the Nigeria e-commerce market by 2028?
- What is the market size of the Nigeria e-commerce market?
- What are the market drivers of the Nigeria e-commerce market?
- What are the key trends in the Nigeria e-commerce market?
- Which is the leading region in the Nigeria e-commerce market?
- What are the major companies operating in the Nigeria e-commerce market?
- What are the market shares by key segments in the Nigeria e-commerce market?
About RationalStat LLC
RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.
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